Education in Ethiopia, part 2

These are the other three pictures I have used on the packs of cards for the Ethiopian charities. In choosing these pictures we deliberately wanted images that were positive - even sentimental, as these are most likely to sell. Although I actually think that some of the pictures I have seen of children in places like Ethiopia are slightly false as they fail to capture the sense of joy that is almost tangible, even in some of poorest places. I'm not sure what Salgado did to his subject in 'The Children' to make them so po-faced, maybe he had been influenced by the Kunstakadamie's obsession with the deadpan aesthetic!

The challenge now is to find the outlets that will sell these sort of cards in the long term. I think it will be relatively easy to sell the first thousand because all the trustees and long-term donators can sell them to family / friends etc., the challenge is to use this sort of photography for providing a constant source of income. Hopefully the Christmas card market will provide a means of selling these in larger numbers.